WeaveS Collection to Facilitate Good-Night Sleep

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On an average, about two million dust mites and allergens thrive in our mattresses and pillow causing ailments ranging from common cold to tiresome asthmatic attack resulting in sleepless nights

October 2008: Shri Lakshmi Cotsyn Limited has introduced India’s first eco-friendly organic textile brand “WEAVES” to health conscious families. The new brand offers wide range of innovative home furnishing products such as “Vitamin E (skin care) bed sheets, Water Repellent bed sheets, Mosquito Repellent bed sheets, Bacteria Repellent bed sheets and Stain Free bed sheets.

The revolutionary WeaveS collection is based on negative ion treatment which is scientifically proven to attack, bind and neutralise positive charged allergens for a better night sleep. Researches and clinical studies prove that ionized technology based bedding acts as an energy booster as the bed linen helps re-energise & stimulate the flow of body energy. The technology has been tested and certified by world's most renowned laboratories.

The chemical & pollution free bed sheets/towels are treated with vegetable dyes & colours making them most suitable for human skin. One of the products, Vitamin-E bed sheet has an innovative design that transfers vitamin-e from the textile material into the skin. A water repellent bed sheet is ideal for new mothers. The cloth doesn’t absorb the water as it lies on the surface itself. Hence, it’s very easy for new mothers/users to clean the bed sheets.

Speaking at the occasion, Dr. M. P Agarwal, CMD, Shri Lakshmi Cotsyn Limited said “The World over, consumers are increasingly becoming environment and health conscious. Shri Lakshmi is giving thrust to innovation and is in the process of introducing many eco friendly organic cotton products using its own in-house R & D. We aim to fight global warming as we deliver our customer value for money. We believe our eco-friendly products will be immensely beneficial to the large number of health conscious customers in home furnishings segment”

Shri Lakshmi is in a process of opening 500 franchise stores across India through its pan India distributor’s channel. “Weaves” will be available at 1,500 MBO outlets in the next three months of its launch. The Brand will include all ranges of Home Furnishing Products such as bed sheets ranging from Rs. 299 to 3499, Towels ranging from Rs.99 to Rs.999, along with pillows, cushions & comforters. Additionally, bath accessories, shower curtains, table mats, table covers and all ranges of Kitchen Accessories will be available in all its stores

About Shri Lakshmi Cotsyn Limited

Shri Lakshmi Cotsyn Limited (SLCL), Kanpur, UP, (incorporated in 1988 as Galaxy Indo- Fab Ltd) is a BSE/NSE listed company with over Rs 938 core annual turnover. The diversified group is engaged in manufacturing and processing a very wide range of end-to - end textile products and safety textiles for defence and paramilitary forces. The Company’s wide range of products include cotton & blended fabrics, fusible interlining, quilting, embroidery and safety textiles such as bullet-proof jackets, bullet-proof helmets, camaflouge fabrics, uniform fabric, IR fabric and carbon fabric for defence establishments. The company has now entered into the high-end eco-friendly organic textiles such as Vitamin E (skin care) bed sheets, water repellent bed sheets, mosquito repellent bed sheets, bacteria repellent bed sheets and stain free bed sheets under the new brand WeavS . SLCL is successfully diversifying its portfolio to de-risk its business model. It is increasing its focus on retailing and high margin technical textile business. The Company has entered into the branded retail segment with terry towels, home furnishing, high-end organic textile and denim trousers and plans to open 1500 retail outlets. It is also foraying into the manufacturing of High-End 360 degree Armoured Security Vehicles (First of its Kind in India with mine & bomb -proof accessories) SLCL’s is a market leader in fusible interlining with over 30% market share. Its product range is spread across several product brands such as “STAR TRACK” (Fusible interlining) “SVL” (zippers) “ALISHA”( Embroidery and Lace Fabric) and “GALAXY” (denim trousers, garments and bottom weight fabrics) and now eco-friendly brand “WEAVES” (home furnishing) to health conscious families. The annual turnover of the company for FY 2007-08 is Rs 938.60 crore, while it’s Profit after Tax stood at Rs 67.42 crore. www.shrilakshmi.in

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